Cia. Hering opens two stores in Blumenau Norte Shopping

01/06/2011 - From May 28, Blumenau will have another Hering Store, which will occupy 279 m². The store will be located in the newest shopping mall in the region, Blumenau Norte Shopping.


Hering Store will occupy 279 m²

Ronaldo Loos, Hering´s Commercial Director, sees the new venture in the city as being positive. "Every well located mall is always interesting and important to Hering. Therefore, we are investing in a positive way in the North Mall", he said.

This is the second Hering Store in Blumenau. The first one has been in the Shopping Neumarkt since May 2008 and offers affordable and casual fashion to the region, within a new standard of architecture and visual merchandising of the Hering Store franchises.

The new store will feature the most loved campaign of the year, Valentine's Day. Marcio Garcia and his wife, Andrea Santa Rosa are the stars this year. "I use Hering a lot. The kids too. I always bought branded garments for my kids. They are very comfortable to play in", the actor said during the photographic sessions for the campaign.

Besides the inauguration of the adult franchise, another novelty is the opening of Hering Kids, which is a pilot project that is already showing positive results. This will occupy 48 m² of store space.


Hering kids will occupy 48 m²

Blumenau Norte Shopping will be inaugurated on May 28, the Mall can be found at BR 470 - km 54, Number 3,000 – Itoupava neighborhood.