Hering
Transforming a brand into a synonym for a product certainly is a deed reserved to just a few.
Hering was, for a long time, synonymous to T-shirts and has lived these 130 years in constant transformation or, more than this, has actively taken part in a process where the world has become globalized and the consumer has turned into an active agent of social transformation.
Today the brand stands as a synonym for democratic wear, present in the lives of Brazilians “since ever!”