Cia. Hering supportss “Fashion Targets Breast Cancer”. After all, the company was its first campaign partner in 1995. The company produces and sells the garment line with exclusivity at its 190 stores throughout the country, the proceeds reverting to the IBCC.
The partnership, however, stretches far beyond the commercial aspect. Cia Hering supports and participates in the Run and Walk against Breast Cancer and has promoted the sign-up of participants in all its stores in Rio de Janeiro.
At each edition of the São Paulo Fashion Week, a stylist creates a new T-shirt especially for the campaign. The current version was created by the André Lima fashion collection. In 8 years, renowned fashion world names have participated, such as Marcelo Sommer, Alexandre Herchcovitch, Fause Haten, Walter Rodrigues, Cavalera, Valdemar Iódice, Amir Slama por Rosa Chá, Ricardo Almeida, Oskar Metsavaht por Osklen, Lino Villaventura, Isabela Capeto and Ronaldo Fraga.
And the present Hering brand campaign, with the slogan “Eu Uso Hering Desde Sempre”, (I´ve always worn Hering) has photographed celebs such as Fernanda Tavares, Murilo Rosa, Thiago Lacerda, Vanessa Lóes, Claudia Raia, Gabriela Duarte, Supla, Marjorie Estiano, Fernanda Vasconcelos and Sérgio Marone, who donated their fees to help enlarge the IBCC hospital in São Paulo.
